Mass Participation Asia – Featuring some of the industry's leading experts from the region and beyond

MASS PARTICIPATION ASIA CONFERENCE

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ABOUT MASS PARTICIPATION ASIA

Mass Participation Asia (MPA) returns to Singapore this 2018 for its third edition. Once again, delegates can expect a host of curated speakers, content and networking opportunities in our continuous effort to foster collaboration and drive best practice across the mass participation industry.

Relevant Topics

Explore key insights and learn from leaders of this fast growing industry of mass participation sports events. Featuring a wide range of both commercial and operational topics, whether you are an event-based business, sponsor, government body or even an NPO, there is something for everyone.

Keynote Speakers

Azran Osman-Rani, Paul Sinton-Hewitt CBE, Shayne Bannan, Tim Hadzima and many others will share the stage this year, following key industry figures from past years including Steve Cram, John Maclean and Victor Cui.

Networking Opportunities

MPA will feature a mixture of local and international delegates and will be a fantastic opportunity to meet and connect with an extensive profile of attendees. As always, there will be networking opportunities woven into the programme.

ADVISORY BOARD

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Chris Robb

Founder & CEO, Mass Participation Asia

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Christine Bowen

Vice President, Running USA

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Craig Dews

CEO, Limelight Sports Group

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David Tully

Race Director & COO, Asia Spartan Race

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Gloria Ng

Director, Dirigo Events

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Josh Black

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Sam Renouf

CEO, Motiv

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Shoto Zhu

Founder and CEO, Oceans Sports & Entertainment

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Unmish Parthasarathi

Global Head of Digital Sales, International Cricket Council

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Wilfred Uytengsu

Chairman and CEO, Sunrise Events

SPEAKERS & PANELISTS

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Alessio Punzi

Road Running Manager, IAAF

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Andrew O’Loughlin

Experience Design & Researcher

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Azran Osman-Rani

CEO, Naluri

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Bronwyn Reid

Founder, Small Company, Big Business

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Chris Robb

Founder & CEO, Mass Participation Asia

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Christine Bowen

Vice President, Running USA

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Craig Sheridan APM

MD, Sheridan Consulting Group

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David Tully

Race Director & COO, Asia Spartan Race

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Dennis Ng

Executive Director, HKAAA

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Dharpan Randhawa

SVP, McLaren Group

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Eitan Hefetz

CEO, Pic2Go

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Elliot Renton

Senior Director & Head of APAC, GRABYO

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Eric Gottschalk

CEO, MMC Sportz Marketing

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Fiona Green

Director, Winners FDD Ltd

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Heng Li Seng

Founder, Green Nudge

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James Robinson

CCO, Limelight Sports

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Jana Wunderlich

Co-Founder & MD, Eventeamwork

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Kate Christie

Founder & CEO, Time Stylers

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Kristy Castleton

Founder & MD, Rebel & Soul

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Lizi Hamer

Regional Creative Director, Octagon

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Marcel Altenburg

Senior Lecturer, MMU

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Marko Vasic

Head of MF Dev't, European Athletics

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Michael Patent

Co-Founder & President, Culture Group

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Michelle Taylor

Head of Global Sports Sponsorships, TCS

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Mike Coleman

CEO, Nexu Registration and Data Consulting

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Mohammed Iqbal

Founder and CEO, SweatWorks

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Patrick McInerney

CMO, EnMotive

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Paul Dunn

Chairman, B1G1

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Paul Poole

MD, Paul Poole (South East Asia)

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Paul Sinton-Hewitt, CBE

Founder, parkrun

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Phillip Mah

GM, Keppel Offshore & Marine

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Ravi Krishnan

CEO & Co-Founder, Stepathlon Kids

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Rich Harshbarger

CEO, Running USA

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Sam Li

Head Intl Business Strategy, Sina Sports

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Sam Middlehurst

Co-Founder, The Music Run

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Sam Renouf

CEO, Motiv

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Scott Friderichs

GM, MYLAPS Sports Timing

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Sean Davidson

Head of Marketing & Communications, TCS APAC

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Sean Lau

Event Director, Mass Participation Asia

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Shannan Gove

Co-Founder, Rosterfy

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Shaun McEwan

Emcee

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Shayne Bannan

General Manager, GreenEDGE Cycling

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Taylor Host

Founder, Miro & Runner Tag

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Tim Hadzima

Exec Director, Abbott World Marathon Majors

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Toby Green

Vice President, ACTIVE Network

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Unmish Parthasarathi

Global Head Digital Sales, International Cricket Council

PROGRAM

Tentative MPA 2018 program below, subject to changes.

Registration

40mins

Conference Foyer

Chris Robb

Conference Welcome

10mins

Main Ballroom

Chris Robb

CEO, Mass Participation Asia

Guest of Honour

Official Opening

15mins

Main Ballroom

Guest of Honour

TBC

Paul Sinton-Hewitt, CBE

Engage, Evolve, Excel – Building the World’s Largest Community of Runners and Volunteers

Join Paul on a journey beginning from 2nd October 2004 where 13 people lined up for the first ever parkrun up to today where they find themselves as the "World's largest running movement" with over 4.5 million members and an average of 250,000 weekly participants. Paul will cover the highs and the lows while explaining how a social movement can successfully operate in a commercial world whilst maintaining a firm eye on its values and morals.

50mins

Main Ballroom

Paul Sinton-Hewitt, CBE

Founder, parkrun

Lizi Hamer

Story Hunting

30mins

Main Ballroom

Lizi Hamer

Regional Creative Director, Octagon

Refreshment Break

15mins

Ballroom 2

AI Innovation: Know Your Runner

Personalization & Event CRM via Artificial Intelligence With offices all over the US, EnMotive offers the only all-in-one registration, timing, photography & production service set on the market.  Over the past year, the EnMotive engineering team & Hong-Kong based AI startup Miro have been working together to build the mass participation industry’s first automated, AI-driven personalization platform.  Using cutting edge deep learning algorithms & EnMotive’s signature EnPhoto instant media service, the two teams are ready to lift up the hood on their system & show real results from recent events in the USA. If you are interested in seeing how personalization can work to bump sponsorship value & deliver longer, lasting 1:1 relationships with your participants, you won’t want to miss this AI session.  Patrick McInerney, CMO of EnMotive, & Taylor Host, Founder of Miro, will take you through the magic behind their AI-powered event CRM. Co-Hosted By:

  • Patrick McInerney, CMO, EnMotive
  • Taylor Host, Founder, Miro and Runner Tag

20mins

Main Ballroom

Tim Hadzima

Leading and Growing a Community of Marathon Runners Around the Globe

Executive Director of the Abbott World Marathon Majors, Tim Hadzima will share the story of the creation and development of the Abbott World Marathon Majors. Delegates can look forward to:

- Looking at the growth of the six races and the importance of teamwork and knowledge transfer to ensure a bright future for the world’s best marathons

- The latest expansion of the brand, in partnership with Wanda, to launch the AbbottWMM Wanda Age Group World Rankings and World Championships

- Changing the offering of the brand and the impact it has directly on today’s global marathon runners

30mins

Main Ballroom

Tim Hadzima

Executive Director, Abbott World Marathon Majors

[Panel Discussion] Video Content and Fan Engagement

Panel Members

  • Elliot Renton, Senior Director & Head of APAC, GRABYO

Moderator

  • Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

40mins

Main Ballroom

Lunch Break

50mins

Ballroom 2

[Panel Discussion] The Gold Mine Under Your Feet – The Power of CRM to Keep You Talking to Your Existing Participants as You Chase After New Ones

Panel Members

Moderator

  • Fiona Green, Director, Winners FDD

40mins

Main Ballroom

Rich Harshbarger

Asian Runner Survey Results

This segment highlights and summarizes insights found in the first-ever Global Runner Study, Asia, produced by Running USA and MPA.  Results include runner trends, intentions, attitudes towards events and more.

15mins

Main Ballroom

Rich Harshbarger

CEO, Running USA

Paul Dunn

From Passion to Profit

45mins

Main Ballroom

Paul Dunn

Chairman, B1G1

Kristy Castleton

The Neuroscience of Engagement

In today’s world, it’s increasingly harder to engage with consumers. With the rise in addiction to smartphones, attention spans have have dropped dramatically to an average of 8 seconds for brand related pictures and 1.7 seconds for brand related copy. 

Kristy Castleton is the Founder of Rebel and Soul, a multi-award winning brand experience agency that applies a proprietary neuroscience methodology to the strategy and design of their experiences to create high impact brand memories.

During this session, Kristy will explain why our brains choose not to engage and what we, as marketers and events professionals, can do to change that. 

30mins

Main Ballroom

Kristy Castleton

Founder & MD, Rebel & Soul

Refreshment Break

15mins

Ballroom 2

Innovation Showcase

An exciting segment where up to 5 innovations will be showcased in short 10-minute presentations - find out what's new and upcoming in the mass participation sport industry.

60mins

Main Ballroom

Shayne Bannan

The Progressive Evolution of GreenEDGE Cycling: Building a Culture

30mins

Main Ballroom

Shayne Bannan

General Manager, GreenEDGE Cycling (Mitchelton-SCOTT)

[Panel Discussion] eSports – The Next Frontier

Panel Members

  • Michael Patent, Co-Founder & President, Culture Group
  • Sean Lau, Event Director, Mass Participation Asia

Moderator

  • Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

40mins

Main Ballroom

Chris Robb

Day 1 Wrap Up

5mins

Main Ballroom

Chris Robb

CEO, Mass Participation Asia

MPA Networking Drinks

2hrs

Ballroom 2 + Foyer

Triathlon Presentation

30mins

Main Ballroom

[Panel Discussion] Emerging Markets

Panel Members

  • Dennis Ng, Executive Director, Hong Kong Amateur Athletic Association
  • Sam Li, Head of International Business Strategy, Sina Sports
  • Sam Middlehurst, Co-Founder, The Music Run

Moderator

  • Ravi Krishnan, CEO & Co-Founder, Stepathlon Kids

40mins

Main Ballroom

Toby Green

ACTIVE Report White Paper

15mins

Main Ballroom

Toby Green

Vice President, ACTIVE Network

[Panel Discussion] Approvals and Funding Support: What Are the Keys to Engaging with Governments

Panel Members

  • Dave Tully, Race Director & COO, Asia Spartan Race
  • Eric Gottschalk, CEO, MMC Sportz Marketing
  • Paul Poole, Managing Director, Paul Poole (SEA)

Moderator

  • Phillip Mah, General Manager, Keppel Offshore & Marine

40mins

Main Ballroom

Refreshment Break

15mins

Ballroom 2

White Paper Presentation

20mins

Main Ballroom

[Panel Discussion] Trends in Established Markets

Panel Members

  • Christine Bowen, Vice President of Programming, Operations & Partnerships, Running USA
  • Marko Vasic, Head of MF Development, European Athletics
  • Sam Renouf, President, Motiv

Moderator

  • James Robinson, Chief Commercial Officer, Limelight Sports

40mins

Main Ballroom

Lunch Break

60mins

Ballroom 2

[Panel Discussion] Innovation & Technology

Panel Members

  • Mohammed Iqbal, Founder & CEO, SweatWorks
  • Scott Friderichs, General Manager, MYLAPS Asia
  • Shannan Gove, Co-Founder, Rosterfy

Moderator

30mins

Main Ballroom

City Case Study

30mins

Main Ballroom

TCS Sports Sponsorships – A Global and Local View

Presented by Michelle Taylor (Head of Global Sports Sponsorships, TCS) & Sean Davidson (Head of Marketing and Communications, TCS APAC) Tata Consultancy Services (TCS) is a leading IT services and consulting organization, with customers including many of the world’s largest brands in the retail, banking and financial services, insurance and healthcare, manufacturing, and telecom sectors, among others. Our goal with sports sponsorships is to enhance sports experiences globally, reaffirming our position as a top technology leader and good corporate citizen. Noting the increasing health problems that arise from sedentary lifestyles and stress, TCS has developed a global emphasis on fitness, supporting running programs and marathons to promote wellness and community development through sports.  TCS partners with the world’s leading races including the TCS New York City Marathon (Title Sponsor), Bank of America Chicago Marathon (Official Technology Partner), Boston Marathon (Official Technology Partner)  Virgin Money London Marathon (Official Technology Partner) , Standard Charter Singapore Marathon (Official Technology Partner), TCS Amsterdam Marathon (Title Sponsor), Tata Mumbai Marathon (Title Sponsor) and TCS Lidingöloppet (Title Sponsor) among others.

40mins

Main Ballroom

[Panel Discussion] Standing Up for the Environment: How Can Our Industry Play Its Part in Driving Sustainability

Panel Members:

  • Alessio Punzi, Road Running Manager, IAAF
  • Heng Li Seng, Founder, Green Nudge
Moderator:
  • Bronwyn Reid, Founder, Small Company, Big Business

30mins

Main Ballroom

Refreshment Break

15mins

Ballroom 2

Inaugural MPA Innovation Award Presentation & Case Study

20mins

Main Ballroom

Kate Christie

5 Reasons Why Mass Participation Sport Needs More Women. Now.

The increasing popularity of Mass Participation Events across Asia represents an enormous opportunity for Event Organisers, Government Agencies and Sponsors. However, on the gender front, how much are you leaving on the table? Kate Christie shares the 5 critical reasons why Event Organisers, Government Agencies and Sponsors need more female participants in Mass Participant sports and how to overcome the number 1 barrier that prevents female participation.

30mins

Main Ballroom

Kate Christie

CEO & Founder, Time Stylers

Chris Robb

Wrap Up

10mins

Main Ballroom

Chris Robb

CEO, Mass Participation Asia

Azran Osman-Rani

Closing Keynote

40mins

Main Ballroom

Azran Osman-Rani

CEO, Naluri

End of MPA 2018

Main Ballroom

Mike Coleman

[Workshop] Increase Participation and Sponsorship Dollars Using your Event Data

Industry expert and former Running USA Board Vice President Mike Coleman, will dive into how an event can use their history and participant data to increase retention of participants year over year, while also growing overall participation. Mike will also show you how understanding your data and participant demographics will help your event appeal to organizations looking to sponsor events with demographics matching their own.

60mins

Vista 1

Mike Coleman

CEO, Nexu Registration and Data Consulting

Jana Wunderlich

[Workshop] People Centric Leadership to Create an Effective Workforce

People centric leadership is about balancing our drive to be efficient, which makes us outstanding event managers, with skills to lead our team effectively to achieve our event outcomes. People centric leadership adds an essential skill for event managers that will help engage your teams with less effort and achieve better outcomes. It is outcome focused and therefore highly effective. This workshop will help you to:

  • Increase productivity of your temporary workforce by more than 40%
  • Increase customer satisfaction by more than 18%
  • Decrease workforce turnover/ no shows by more than 14%
  • Save time and money long-term
  • Decrease risk

60mins

Vista 1

Jana Wunderlich

Co-Founder & Managing Director, Eventeamwork

Refreshment Break

15mins

Ballroom 2

[Workshop] A Crash Course for Event Entrepreneurs

Co-hosted by Andrew O'Loughlin (Experience Design & Researcher) & Sam Middlehurst (Co-Founder, The Music Run)

60mins

Vista 1

Lunch Break

60mins

Ballroom 2

Craig Sheridan APM / Phillip Mah

[Workshop] Risk Management

60mins

Vista 1

Craig Sheridan APM / Phillip Mah

Managing Director, Sheridan Consulting Group / General Manager (Security), Keppel Offshore & Marine

TCS Sports Sponsorships – A Global and Local View

Presented by Michelle Taylor (Head of Global Sports Sponsorships, TCS) & Sean Davidson (Head of Marketing and Communications, TCS APAC) Tata Consultancy Services (TCS) is a leading IT services and consulting organization, with customers including many of the world’s largest brands in the retail, banking and financial services, insurance and healthcare, manufacturing, and telecom sectors, among others. Our goal with sports sponsorships is to enhance sports experiences globally, reaffirming our position as a top technology leader and good corporate citizen. Noting the increasing health problems that arise from sedentary lifestyles and stress, TCS has developed a global emphasis on fitness, supporting running programs and marathons to promote wellness and community development through sports.  TCS partners with the world’s leading races including the TCS New York City Marathon (Title Sponsor), Bank of America Chicago Marathon (Official Technology Partner), Boston Marathon (Official Technology Partner)  Virgin Money London Marathon (Official Technology Partner) , Standard Charter Singapore Marathon (Official Technology Partner), TCS Amsterdam Marathon (Title Sponsor), Tata Mumbai Marathon (Title Sponsor) and TCS Lidingöloppet (Title Sponsor) among others.

40mins

Main Ballroom

[Panel Discussion] Standing Up for the Environment: How Can Our Industry Play Its Part in Driving Sustainability

Panel Members:

  • Alessio Punzi, Road Running Manager, IAAF
  • Heng Li Seng, Founder, Green Nudge
Moderator:
  • Bronwyn Reid, Founder, Small Company, Big Business

30mins

Main Ballroom

Refreshment Break

15mins

Ballroom 2

Inaugural MPA Innovation Award Presentation & Case Study

20mins

Main Ballroom

Kate Christie

5 Reasons Why Mass Participation Sport Needs More Women. Now.

The increasing popularity of Mass Participation Events across Asia represents an enormous opportunity for Event Organisers, Government Agencies and Sponsors. However, on the gender front, how much are you leaving on the table? Kate Christie shares the 5 critical reasons why Event Organisers, Government Agencies and Sponsors need more female participants in Mass Participant sports and how to overcome the number 1 barrier that prevents female participation.

30mins

Main Ballroom

Kate Christie

CEO & Founder, Time Stylers

Chris Robb

Wrap Up

10mins

Main Ballroom

Chris Robb

CEO, Mass Participation Asia

Azran Osman-Rani

Closing Keynote

40mins

Main Ballroom

Azran Osman-Rani

CEO, Naluri

End of MPA 2018

Main Ballroom

VENUE

Hilton Singapore

Ballroom · 581 Orchard Rd, Singapore 238883

ACCOMMODATION OPTIONS

Enjoy special discounted rates at the Hilton Singapore when you complete your delegate registration (a special link will be sent to your email for you to enjoy the discounted rates). Alternative hotel options within the vicinity as listed.

Hilton Singapore

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From S$280++
Website

Yotel Singapore

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From S$186++ (5-min walk to the Hilton)
Website

ZEN Rooms Stevens Road

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From S$116++ (5-min taxi to Hilton)
Website

CHARITY PARTNER

Water is an essential element at any mass participation event and a basic human necessity. With this in mind, MPA will donate a portion of delegate sales this year to help villagers in rural Cambodia gain access to clean, disease-free water. 

The provision of clean and hygienic water will help prevent water-borne illnesses and will allow the villagers to go to work or school without having to worry about provisions for medical treatments for common issues such as diarrhoea. Each registration provides a water filter for a household, giving the gift of safe drinking water, ongoing health, and financial security.

To find out more about the cause, visit our charity partner B1G1’s page. Sign up for the conference here.

PARTNERS

Venue Partner

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Official Timing Partner

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Research and Media Partner

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Held In

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Powered By

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In Partnership With

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Official Race Photography & Videography

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Official Technology Partner

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Official PR Partner

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Conference Partner

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Conference Partner

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CONTACT US