Mass Participation Asia – Featuring some of the industry's leading experts from the region and beyond

MASS PARTICIPATION ASIA CONFERENCE

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ABOUT MASS PARTICIPATION ASIA

Mass Participation Asia (MPA) returns to Singapore this 2018 for its third edition. Once again, delegates can expect a host of curated speakers, content and networking opportunities in our continuous effort to foster collaboration and drive best practice across the mass participation industry.

Relevant Topics

Explore key insights and learn from leaders of this fast growing industry of mass participation sports events. Featuring a wide range of both commercial and operational topics, whether you are an event-based business, sponsor, government body or even an NPO, there is something for everyone.

Keynote Speakers

Azran Osman-Rani, Paul Sinton-Hewitt CBE, Shayne Bannan, Tim Hadzima and many others will share the stage this year, following key industry figures from past years including Steve Cram, John Maclean and Victor Cui.

Networking Opportunities

MPA will feature a mixture of local and international delegates and will be a fantastic opportunity to meet and connect with an extensive profile of attendees. As always, there will be networking opportunities woven into the programme.

ADVISORY BOARD

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Chris Robb

Founder & CEO, Mass Participation Asia

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Christine Bowen

Vice President, Running USA

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Craig Dews

CEO, Limelight Sports Group

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David Tully

Race Director & COO, Asia Spartan Race

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Gloria Ng

Director, Dirigo Events

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Josh Black

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Sam Renouf

President, Motiv

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Shoto Zhu

Founder and CEO, Oceans Sports & Entertainment

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Unmish Parthasarathi

Global Head of Digital Sales, International Cricket Council

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Wilfred Uytengsu

Chairman and CEO, Sunrise Events

SPEAKERS & PANELISTS

More speakers to be announced soon – check back for updates

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Azran Osman-Rani

CEO, Naluri

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Chris Robb

Founder & CEO, Mass Participation Asia

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Christine Bowen

Vice President, Running USA

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Craig Sheridan APM

MD, Sheridan Consulting Group

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David Tully

Race Director & COO, Asia Spartan Race

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Dharpan Randhawa

SVP, McLaren Group

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Fiona Green

Director, Winners FDD Ltd

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James Robinson

CCO, Limelight Sports

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Jana Wunderlich

Co-Founder & MD, Eventeamwork

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Kate Christie

Founder & CEO, Time Stylers

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Kristy Castleton

Founder & MD, Rebel & Soul

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Lizi Hamer

Regional Creative Director, Octagon

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Marko Vasic

Head of MF Dev't, European Athletics

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Michael Patent

Co-Founder & President, Culture Group

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Mike Coleman

CEO, TimingHQ

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Paul Dunn

Chairman, B1G1

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Paul Poole

MD, Paul Poole (South East Asia)

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Paul Sinton-Hewitt, CBE

Founder, parkrun

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Phillip Mah

GM, Keppel Offshore & Marine

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Ravi Krishnan

CEO & Co-Founder, Stepathlon Kids

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Rich Harshbarger

CEO, Running USA

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Sam Li

Head Intl Business Strategy, Sina Sports

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Sam Middlehurst

Co-Founder, The Music Run

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Sam Renouf

President, Motiv

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Scott Friderichs

GM, MYLAPS Sports Timing

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Shaun McEwan

Emcee

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Shayne Bannan

General Manager, GreenEDGE Cycling

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Taylor Host

Founder, Miro & Runner Tag

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Tim Hadzima

ED, Abbott World Marathon Majors

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Toby Green

Vice President, ACTIVE Network

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Unmish Parthasarathi

Global Head Digital Sales, International Cricket Council

PROGRAM

Tentative MPA 2018 program below, subject to changes.

Registration

45mins

Chris Robb

Conference Welcome

10mins

Chris Robb

CEO, Mass Participation Asia

Guest of Honour

Official Opening

10mins

Guest of Honour

Paul Sinton-Hewitt, CBE

Engage, Evolve, Excel – Building the World’s Largest Community of Runners and Volunteers

Join Paul on a journey beginning from 2nd October 2004 where 13 people lined up for the first ever parkrun up to today where they find themselves as the "World's largest running movement" with over 4.5 million members and an average of 250,000 weekly participants. Paul will cover the highs and the lows while explaining how a social movement can successfully operate in a commercial world whilst maintaining a firm eye on its values and morals.

50mins

Paul Sinton-Hewitt, CBE

Founder, parkrun

Lizi Hamer

Story Hunting

30mins

Lizi Hamer

Regional Creative Director, Octagon

Refreshment Break

15mins

Tim Hadzima

Tim Hadzima Presentation

30mins

Tim Hadzima

Executive Director, Abbott World Marathon Majors

Taylor Host

Taylor Host Presentation

20mins

Taylor Host

Founder, Miro and Runner Tag

Panel Discussion: Video Content and Fan Engagement

Panel Members

Moderator

  • Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

40mins

Lunch Break

60mins

Panel Discussion: Emerging Markets

Panel Members

  • Sam Li, Head of International Business Strategy, Sina Sports

Moderator

  • Ravi Krishnan, CEO & Co-Founder, Stepathlon Kids

40mins

Rich Harshbarger

Asian Runner’s Survey Results

20mins

Rich Harshbarger

CEO, Running USA

Panel Discussion: Innovation & Technology

Panel Members

Moderator

  • Dharpan Randhawa, Senior Vice President, Partnership Development, Asia, McLaren Group

40mins

Kristy Castleton

Kristy Castleton Presentation

30mins

Kristy Castleton

Founder & MD, Rebel & Soul

Refreshment Break

15mins

Shayne Bannan

Shayne Bannan Presentation

30mins

Shayne Bannan

General Manager, GreenEDGE Cycling (Mitchelton-SCOTT)

Panel Discussion: eSports – The Next Frontier

Panel Members

  • Michael Patent, Co-Founder & President, Culture Group

Moderator

  • Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

40mins

Panel Discussion: The Gold Mine Under Your Feet – The Power of CRM to Keep You Talking to Your Existing Participants as You Chase After New Ones

Panel Members

Moderator

  • Fiona Green, Director, Winners FDD

40mins

Chris Robb

Day 1 Wrap Up

5mins

Chris Robb

CEO, Mass Participation Asia

End of MPA Day 1

Triathlon Presentation

30mins

Innovation Showcase

An exciting segment where up to 5 innovations will be showcased in short 10-minute presentations - find out what's new and what's upcoming in the sport industry.

60mins

Panel Discussion: Approvals and Funding Support – What Are the Keys to Engaging with Governments

Panel Members

Moderator

  • Phillip Mah, General Manager, Keppel Offshore & Marine

40mins

Refreshment Break

15mins

Toby Green

ACTIVE Report White Paper

20mins

Toby Green

Vice President, ACTIVE Network

Panel Discussion: From Passion to Profit

Panel Members

Moderator

  • Sam Middlehurst, Director & Co-Founder, The Music Run

45mins

Brand Case Study (Working Title)

45mins

Lunch Break

60mins

Panel Discussion: Trends in Established Markets

Panel Members

  • Christine Bowen, Vice President of Programming, Operations & Partnerships, Running USA
  • Marko Vasic, Head of MF Development, European Athletics
  • Sam Renouf, President, Motiv

Moderator

  • James Robinson, Chief Commercial Officer, Limelight Sports

40mins

Kate Christie

5 Reasons Why Mass Participation Sport Needs More Women. Now.

The increasing popularity of Mass Participation Events across Asia represents an enormous opportunity for Event Organisers, Government Agencies and Sponsors. However, on the gender front, how much are you leaving on the table? Kate Christie shares the 5 critical reasons why Event Organisers, Government Agencies and Sponsors need more female participants in Mass Participant sports and how to overcome the number 1 barrier that prevents female participation.

30mins

Kate Christie

CEO & Founder, Time Stylers

Refreshment Break

30mins

Standing Up for the Environment: How Can Our Industry Play Its Part in Driving Sustainability

30mins

Chris Robb

Wrap Up

10mins

Chris Robb

CEO, Mass Participation Asia

Closing Keynote

40mins

End of MPA 2018

Workshop: Running USA

65mins

Workshop: Ensuring Commercial Sustainability – Tools for Every Entrepreneur

65mins

Refreshment Break

15mins

Jana Wunderlich

Workshop: People Centric Leadership to Create an Effective Workforce

People centric leadership is about balancing our drive to be efficient, which makes us outstanding event managers, with skills to lead our team effectively to achieve our event outcomes. People centric leadership adds an essential skill for event managers that will help engage your teams with less effort and achieve better outcomes. It is outcome focused and therefore highly effective. This workshop will help you to:

  • Increase productivity of your temporary workforce by more than 40%
  • Increase customer satisfaction by more than 18%
  • Decrease workforce turnover/ no shows by more than 14%
  • Save time and money long-term
  • Decrease risk

55mins

Jana Wunderlich

Co-Founder & Managing Director, Eventeamwork

Workshop: CRM (Working Title)

55mins

Lunch Break

60mins

Panel Discussion: Trends in Established Markets

Panel Members

  • Christine Bowen, Vice President of Programming, Operations & Partnerships, Running USA
  • Marko Vasic, Head of MF Development, European Athletics
  • Sam Renouf, President, Motiv

Moderator

  • James Robinson, Chief Commercial Officer, Limelight Sports

40mins

Kate Christie

5 Reasons Why Mass Participation Sport Needs More Women. Now.

The increasing popularity of Mass Participation Events across Asia represents an enormous opportunity for Event Organisers, Government Agencies and Sponsors. However, on the gender front, how much are you leaving on the table? Kate Christie shares the 5 critical reasons why Event Organisers, Government Agencies and Sponsors need more female participants in Mass Participant sports and how to overcome the number 1 barrier that prevents female participation.

30mins

Kate Christie

CEO & Founder, Time Stylers

Refreshment Break

30mins

Standing Up for the Environment: How Can Our Industry Play Its Part in Driving Sustainability

30mins

Chris Robb

Wrap Up

10mins

Chris Robb

CEO, Mass Participation Asia

Closing Keynote

40mins

End of MPA 2018

VENUE

Hilton Singapore

Ballroom · 581 Orchard Rd, Singapore 238883

ACCOMMODATION OPTIONS

Enjoy special discounted rates and packages when you put up at one of our hotel partners. Complete your delegate registration and you will receive a special link in your email to enjoy the discounted rates.

Hilton Singapore

From S$280++

CHARITY PARTNER

Water is an essential element at any mass participation event and a basic human necessity. With this in mind, MPA will donate a portion of delegate sales this year to help villagers in rural Cambodia gain access to clean, disease-free water. 

The provision of clean and hygienic water will help prevent water-borne illnesses and will allow the villagers to go to work or school without having to worry about provisions for medical treatments for common issues such as diarrhoea. Each registration provides a water filter for a household, giving the gift of safe drinking water, ongoing health, and financial security.

To find out more about the cause, visit our charity partner B1G1’s page. Sign up for the conference here.

PARTNERS

Venue Partner

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Official Timing Partner

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Research and Media Partner

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Held In

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In Partnership With

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CONTACT US