2016 EDITION POSTPONED

With respect to the recent passing of King Bhumibol, MPA that was originally slated for 29 and 30 November 2016 has been postponed. Tentatively, the conference will be held on 3 and 4 April 2017. Delegates who have purchased passes will be contacted shortly on transferring or refunding your fees.

ABOUT MASS PARTICIPATION ASIA

Mass Participation Asia (MPA) returns in its second year, this time in the boisterous city of Bangkok, Thailand. Themed “Inspiration from Beyond Mass Participation“, MPA16 will also feature leading figures from outside of mass participation to share some key learnings and insights that could be adopted. MPA is the first conference of its kind in the region with key objectives to foster collaboration and drive best practice across the industry.

Relevant Topics

Explore key insights and learn from leaders of this fast growing industry of mass participation sports events. Featuring a wide range of both commercial and operational topics, whether you are an event-based business, sponsor, government body or even an NPO, there is something for everyone.

Keynote Speaker

Following on from the fantastic presentation by our keynote speaker last year Steve Cram, we are delighted to announce Phil Liggett, John Maclean and Victor Cui as our keynote speakers this year.

Networking Opportunities

MPA will feature a mixture of local and international delegates and will be a fantastic opportunity to meet and connect with an extensive profile of attendees. This year, there will be scheduled networking events for you to participate in!

Innovation Incubator

Witness a first-of-its-kind innovation incubator as we seek to create an impact in the mass participation sports industry. Look out for creative new ideas for event concepts, designs, apps, and technology. Visit our incubator page for more info.

ADVISORY BOARD

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Chris Robb

Mass Participation Asia

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Craig Dews

Limelight Sports Group

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Josh Black

GroupM Content

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Sam Renouf

ACTIVE Network (Sports Market)

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Shoto Zhu

Oceans Sports & Entertainment Inc

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Unmish Parthasarathi

International Cricket Council

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Wilfred Uytengsu

Sunrise Events

SPEAKERS & PANELISTS

Check back for updates as the MPA team continues to confirm speakers and panelists
Last updated 12 October 2016

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Abhinav Gupta

ACTIVE Network

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Arthur Lin

Action X

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Boonperm Intanapasat

MUSE Group Asia

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Bjorn Engelhardt

Riverbed Technology

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Chris Robb

Mass Participation Asia

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Chris Troyanos

Sports Medicine Consultants

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Craig Dews

Limelight Sports Group

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Craig Sheridan

JT Strategic Solutions

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David Hansen

SuperSprint Events

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David Murphy

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Eitan Hefetz

Pic2Go

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Jack Caress

Pacific Sports LLC

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John Maclean

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Josh Black

GroupM Content

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Larry Barthlow

World Events Network

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Neil Stewart

Facebook

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Phil Liggett

The Voice of Cycling

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Sam Middlehurst

The Music Run

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Sam Renouf

ACTIVE Network (Sports Market)

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Shoto Zhu

Oceans Sports & Entertainment Inc

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Tony Chu

Hong Kong Ultra Marathon Associations

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Unmish Parthasarathi

International Cricket Council

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Victor Cui

ONE Championship

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TBA

PROGRAM

Registration

30mins

Conference Welcome

Chris Robb, CEO, Mass Participation Asia

10mins

Official Opening

Thailand Ministry of Tourism and Sports

20mins

Managing Mega Growth – A Case Study on the Biggest Mass Participation Cycling Event in the World, the Cape Argus

Phil Liggett, MBE

45mins

A Case Study of Martial Arts: Uniting a Fragmented Asian Sports Industry

Victor Cui, CEO, ONE Championship

45mins

Refreshment Break

30mins

Towards 2020 – The Future of Media and Content

Josh Black, CEO, GroupM Content Asia Pacific

30mins

Panel Discussion: Fan Engagement – Lessons from Beyond Mass on Year Round Engagement

ICC (TBC)
EPL Club (TBC)
TV Format (TBC)
Esports (TBC)

Facilitated by Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

60mins

Lunch Break

45mins

Panel Discussion: Music Industry

TBC

45mins

The Power of Small

B1G1, Charity Partner

15mins

Panel Discussion: Evolution of Online Content

45mins

Refreshment Break

30mins

Performance Matters – Optimizing Technology to Maximize the Participant Experience

30mins

Temperature Check – What is the Current State of Mass Participation in Thailand

Thailand Ministry of Tourism and Sport

30mins

MPA Innovation Incubator

60mins

End of MPA Day 1

MPA Cocktail Party

Opportunities and Challenges of Mass Participation in China

Shoto Zhu, CEO, Oceans Sports & Entertainment Inc

45mins

Boosting Sponsorship Using Participants’ Experience-Sharing Technologies

Eitan Hefetz, CEO, Pic2Go

30mins

The Music Run – A Case Study on Creating an Event Brand

Sam Middlehurst, Co-founder, Fresh Events

45mins

Refreshment Break

30mins

Facebook Live

Neil Stewart, Head of Agency APAC, Facebook

30mins

Lunch Break

60mins

Boston Marathon – A Case Study of Sustained Community and Economic Impact

David Murphy, Independent Sports & Outdoor Industry Brand Builder

45mins

Panel Discussion: Nurturing Grassroots

45mins

TBC

30mins

Refreshment Break

30mins

How Far Can You Go

John Maclean

60mins

Wrap Up

Chris Robb, CEO, Mass Participation Asia

15mins

End of MPA16

45mins

The Biggest and Least Talked About Secret of the Mass Participation Industry: Permits

Jack Caress, CEO, Pacific Sports LLC

45mins

Attracting Investment and Preparing for Sale

30mins

Panel Discussion: Risk Management Implications in the Current Global Environment

Arthur Lin, CEO, Action X
Craig Sheridan, Director, JT Strategic Solutions
David Hansen, Former Owner, SuperSprint Events

45mins

Refreshment Break

30mins

Marathon Medical Care: from Budget to Deployment

Chris Troyanos, Founder & President, Sports Medicine Consultants

30mins

Lunch Break

60mins

TBC

45mins

ACTIVE Report White Paper

Abhinav Gupta, Senior Sales Manager, ACTIVE

Sam Renouf, General Manager (Sports Market), ACTIVE

45mins

Panel Discussion: Ultra Endurance

Tony Chu, Executive Director, Hong Kong Ultra Marathon Associations

30mins

Refreshment Break

30mins

How Far Can You Go

John Maclean

60mins

Wrap Up

Chris Robb, CEO, Mass Participation Asia

15mins

End of MPA16

VENUE

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Lotus Suites 1 – 4

Centara Grand & Bangkok Convention Centre at CentralWorld

999/99 Rama 1 Road, Pathumwan, Bangkok 10330, Thailand

ACCOMMODATION OPTIONS

Enjoy special discounted rates and packages when you put up at one of our hotel partners. Complete your delegate registration and you will receive a special link in your email to enjoy the discounted rates.

Centara Grand

From THB4,900. Hotel website.

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Hilton Sukhumvit

From THB4,250. Hotel website.

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DoubleTree by Hilton Sukhumvit

From THB3,450. Hotel website.

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CHARITY PARTNER

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Water is an essential element at any mass participation event and a basic human necessity. With this in mind, MPA will donate a portion of delegate sales this year to help villagers in Tigray, Ethiopia gain access to clean, life-saving water. Each registration will provide a family of 4 with clean water for a year.

To find out more about the cause, visit our charity partner B1G1’s page. Sign up for the conference here.

PARTNERS

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Event Partner

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Supported by

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Hotel Partners

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Sponsors

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Charity Partner

B1G1 UPLOAD

CONTACT US