SUPER EARLY BIRD REGISTRATION NOW AVAILABLE

Each registration will contribute towards providing villagers in Tigray, Ethiopia with access to clean, disease-free water - find out more about our charity partner below.

ABOUT MASS PARTICIPATION ASIA

Mass Participation Asia (MPA) returns in its second year, this time in the boisterous city of Bangkok, Thailand. Themed “Inspiration from Beyond Mass Participation“, MPA17 will also feature leading figures from outside of mass participation to share some key learnings and insights that could be adopted. MPA is the first conference of its kind in the region with key objectives to foster collaboration and drive best practice across the industry.

Relevant Topics

Explore key insights and learn from leaders of this fast growing industry of mass participation sports events. Featuring a wide range of both commercial and operational topics, whether you are an event-based business, sponsor, government body or even an NPO, there is something for everyone.

Keynote Speaker

Following on from the fantastic presentation by our keynote speaker last year Steve Cram, we are delighted to announce Phil Liggett, John Maclean and Victor Cui as our keynote speakers this year.

Networking Opportunities

MPA will feature a mixture of local and international delegates and will be a fantastic opportunity to meet and connect with an extensive profile of attendees. This year, there will be scheduled networking events for you to participate in!

Innovation Incubator

Witness a first-of-its-kind innovation incubator as we seek to create an impact in the mass participation sports industry. Look out for creative new ideas for event concepts, designs, apps, and technology. Visit our incubator page for more info.

ADVISORY BOARD

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Chris Robb

Mass Participation Asia

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Craig Dews

Limelight Sports Group

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Josh Black

GroupM Content

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Sam Renouf

ACTIVE Network (Sports Market)

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Shoto Zhu

Oceans Sports & Entertainment Inc

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Unmish Parthasarathi

International Cricket Council

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Wilfred Uytengsu

Sunrise Events

SPEAKERS & PANELISTS

Check back for updates as the MPA team continues to confirm speakers and panelists
Last updated 16 January 2017

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Abhinav Gupta

ACTIVE Network

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Arthur Lin

Action X

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Boonperm Intanapasat

MUSE Group Asia

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Bjorn Engelhardt

Riverbed Technology

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Chris Robb

Mass Participation Asia

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Craig Dews

Limelight Sports Group

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Craig Sheridan APM

Sheridan Consulting Group

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David Hansen

SuperSprint Events

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David Murphy

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Eitan Hefetz

Pic2Go

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TBA

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Jack Caress

Pacific Sports LLC

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John Maclean

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Josh Black

GroupM Content

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Larry Barthlow

World Events Network

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Masami Sato

B1G1

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Matthew Leopold

British Gas

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Neil Stewart

Facebook

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Sam Middlehurst

The Music Run

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Sam Renouf

ACTIVE Network (Sports Market)

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Shoto Zhu

Oceans Sports & Entertainment Inc

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Tony Chu

Hong Kong Ultra Marathon Associations

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Unmish Parthasarathi

International Cricket Council

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Victor Cui

ONE Championship

PROGRAM

Registration Opens

30mins

Conference Welcome

Chris Robb, CEO, Mass Participation Asia

10mins

Official Opening

Sports Authority of Thailand

20mins

(TBC) Managing Mega Growth – A Case Study on the Biggest Mass Participation Cycling Event in the World, the Cape Argus

Phil Liggett, MBE

45mins

Victor Cui

A Case Study of Martial Arts: Uniting a Fragmented Asian Sports Industry

ONE Championship has been covered by media around the world - BBC, CNBC, CNN, New York Times, Forbes and recognised as Asia’s largest sports media property.  Today, the company’s Shareholders include Temasek Holdings (Heliconia), one of Asia’s largest and most prestigious sovereign wealth investment funds, also the boxing legend Manny Pacquiao, plus several other prominent global businessmen.  The company is now on track for a US$1 billion valuation in the next 12-18 months, making it the largest regional sports property in the history of sports in Asia.

Prior to ONE, the Asian martial arts industry was extremely fragmented.  This is a case study on how ONE created a global brand showcasing Asia, united gym owners, connected martial arts federations, and gave athletes a global platform. There will no doubt be some relevant learnings for the mass participation industry.

45mins

Victor Cui

CEO, ONE Championship

Towards 2020 – The Future of Media and Content

Josh Black, CEO, GroupM Content Asia Pacific

30mins

Panel Discussion: Fan Engagement – Lessons from Beyond Mass on Year Round Engagement

    ICC (TBC)
    EPL Club (TBC)
    TV Format (TBC)
    Esports (TBC)

Facilitated by Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

45mins

Lunch Break

60mins

Panel Discussion: Music & Entertainment Industry

TBC

45mins

The Power of Small

Masami Sato, Director, B1G1

15mins

Panel Discussion: Evolution of Online Content

Panel members TBC

45mins

Refreshment Break

30mins

Performance Matters – Optimizing Technology to Maximize the Participant Experience

Bjorn Engelhardt, Senior Vice President, Asia Pacific and Japan, Riverbed Technology

30mins

Temperature Check – The Current State of Mass Participation in Thailand

Facilitated by Boonperm Intanapasat, CEO, MUSE Group Asia

45mins

MPA Innovation Incubator

60mins

End of MPA Day 1

MPA Cocktail Party

Wind down after the first day with some casual drinks and finger food at the MPA Cocktail Party. The evening reception is the perfect opportunity for delegates, presenters and sponsors to get together, network and foster collaboration.

45mins

Opportunities and Challenges of Mass Participation in China

Shoto Zhu, CEO, Oceans Sports & Entertainment Inc

45mins

Boosting Sponsorship Using Participants’ Experience-Sharing Technologies

Eitan Hefetz, CEO, Pic2Go

30mins

The Music Run – A Case Study on Creating an Event Brand

Sam Middlehurst, Co-founder, Fresh Events

45mins

How Facebook Live is Transforming the Mass Landscape

Neil Stewart, Head of Agency APAC, Facebook

30mins

Lunch Break

60mins

Boston Marathon – A Case Study of Sustained Community and Economic Impact

David Murphy, Independent Sports & Outdoor Industry Brand Builder

45mins

Panel Discussion: Nurturing Grassroots

45mins

Matthew Leopold

Sponsorship of Mass Participation Events – How to Add Value and Keep Your Brands Happy

Matthew has a long history working on mass participation events in a range of roles.  For the last 10 years, he has led the medical provision on finish line of the London Marathon - ensuring all runners get rapid and appropriate medical care.  However, not only does he have first hand operational experience of mass participation events, he also leads sponsorship for one of Britain's biggest brands.  In this role, Matthew has been responsible for the sponsorship of a number large of mass participation events all across the country. Following the London Olympic Games in 2012, Matthew wanted to change the strategic direction of the sponsorship.  He struggled to find an event or activation that would support his new brand and sponsorship objectives.  As such, working with a number of specialist agencies, he conceived, developed and executed a brand-owned mass participation event.  Matthew will explain the rationale behind creating this event and share the consumer insights he used to ensure it met his desired objectives.  He will demonstrate the importance of understanding your sponsor's key objectives and how you might be able to make your events even more impactful.

45 mins

Matthew Leopold

Head of Partnership & Sponsorship, British Gas

Refreshment Break

30mins

How Far Can You Go

John Maclean

60mins

Wrap Up

Chris Robb, CEO, Mass Participation Asia

15mins

End of MPA16

The Biggest and Least Talked About Secret of the Mass Participation Industry: Permits

Jack Caress, CEO, Pacific Sports LLC

45mins

Attracting Investment and Preparing for Sale

30mins

Panel Discussion: Risk Management Implications in the Current Global Environment

Arthur Lin, CEO, Action X
Craig Sheridan APM, Managing Director, Sheridan Consulting Group
David Hansen, Former Owner, SuperSprint Events

45mins

(TBC) Marathon Medical Care: from Budget to Deployment

Chris Troyanos, Founder & President, Sports Medicine Consultants

30mins

Lunch Break

60mins

TBC

45mins

ACTIVE Report White Paper

Abhinav Gupta, Senior Sales Manager, ACTIVE
Sam Renouf, General Manager (Sports Market), ACTIVE

45mins

Panel Discussion: Ultra Endurance

Tony Chu, Executive Director, Hong Kong Ultra Marathon Associations

30mins

Refreshment Break

30mins

How Far Can You Go

John Maclean

60mins

Wrap Up

Chris Robb, CEO, Mass Participation Asia

15mins

End of MPA16

VENUE

Lotus Suites 1 – 4

Centara Grand & Bangkok Convention Centre at CentralWorld

999/99 Rama 1 Road, Pathumwan, Bangkok 10330, Thailand

ACCOMMODATION OPTIONS

Enjoy special discounted rates and packages when you put up at one of our hotel partners. Complete your delegate registration and you will receive a special link in your email to enjoy the discounted rates.

Centara Grand

From THB4,900. Hotel website.

Hilton Sukhumvit

From THB4,250. Hotel website.

DoubleTree by Hilton Sukhumvit

From THB3,450. Hotel website.

CHARITY PARTNER

Water is an essential element at any mass participation event and a basic human necessity. With this in mind, MPA will donate a portion of delegate sales this year to help villagers in Tigray, Ethiopia gain access to clean, life-saving water. Each registration will provide a family of 4 with clean water for a year.

To find out more about the cause, visit our charity partner B1G1’s page. Sign up for the conference here.

PARTNERS

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Event Partner

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Supported by

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Hotel Partners

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Sponsors

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Charity Partner

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