MYLAPS Networking Drinks at MPA18

We’re excited to be partnering with MYLAPS Sports Timing as they will be hosting a special networking drinks at the upcoming Mass Participation Asia conference 2018. This will be the best time for you to meet fellow delegates and speakers from around the globe and across all verticals of mass participation over a couple of drinks.

Sign up for your delegate pass at https://endurancecui.active.com/event-reg/select-race?e=54503451

MPA Announces Partnership with TCS

Mass Participation Asia Announces Partnership with Tata Consultancy Services

Technology giant will be presenting a case study on their involvement as sponsors of mass participation sports at the upcoming conference

SINGAPORE (26 October 2018) – Mass Participation Asia (MPA), the region’s only conference dedicated to the education and unity of the mass participation sports industry, is pleased to announce a new partnership with Tata Consultancy Services (TCS), one of the world’s largest IT services and consulting firms.

TCS partners with 12 of the world’s largest and most renowned distance running events, including the TCS New York Marathon and Standard Chartered Singapore Marathon, as title sponsor and/or mobile race app partner. In parallel, TCS is committed to health and well-being and has developed award-winning employee and CSR programs focused on running.

“The TCS story is a fantastic example of a global strategy that presents many opportunities to integrate and showcase one of the company’s key services, technology, into each partnership. Their staff engagement program is an excellent example of how sponsors can leverage mass participation to improve the health and wellbeing of their workforce,” said Chris Robb, Founder & CEO of Mass Participation Asia.

TCS will be sharing their case study as part of the upcoming MPA conference on 10-11 December 2018 at the Hilton Singapore. The segment will be co-presented by Sean Davidson (Head of Marketing & Communications, Asia Pacific) and Michelle Taylor (Head of Global Sports Sponsorships).

“TCS is excited to join Mass Participation Asia 2018 and share our marathon sponsorship, corporate fitness, and CSR stories,” said Sean Davidson, Head of Marketing & Communications, TCS Asia Pacific. “We look forward to joining fellow industry experts to discuss tech, branding, social causes, and fitness in the mass participation running event space”.

For more information on MPA, visit massparticipationasia.com.

From Passion to Profit at Mass Participation Asia 2018

 

A few weeks ago, we shared a video about the challenges of transforming a “passion project” into a commercially sustainable business. We’re delighted to announce the details of “From Passion to Profit” at this year’s Mass Participation Asia Conference.

We are incredibly fortunate to have internationally acclaimed 4-time TEDx speaker and mentor Paul Dunn as part of the program on Day 1. Paul has build and sold a number of business and was instrumental in building Hewlett Packard in Australia.

On day 2 a, one-hour workshop “A Crash Course for Event Entrepreneurs” will be presented by industry entrepreneurs Sam Middlehurst (Co-Founder of The Music Run) and Andrew O’Loughlin (Experience Designer with over 20 years of experience in mass participation).

Click HERE for a full-sized image. Get your delegate pass HERE.

Mass Participation Asia Announces Partnership with Sportcal

Mass Participation Asia Announces Partnership with Sportcal

Sportcal recognised as Research and Media Partner at upcoming industry conference.

SINGAPORE (9 August 2018) – Mass Participation Asia (MPA), the region’s only conference dedicated to the education and unity of the mass participation sports industry, is pleased to announce its partnership with Sportcal, a world-leading provider of sports marketing intelligence, headquartered in the United Kingdom.

The partnership was formed out of the two organisation’s shared objectives of educating and empowering the sports industry.

“Over its course of three years, MPA has quickly become a hotbed for the presentation of new ideas, findings, and statistics, especially white papers. Through this partnership, we are excited to be able to have Sportcal’s intelligence and data that would certainly add depth to our content,” said Chris Robb, Founder & CEO of the MPA conference.

Chris Kropielnicki, Sportcal’s Head of Events, said that their research has shown an explosion in the number of new sports events taking place around the world and of the holistic impacts they deliver.

“A clear trend has emerged in the mass participation market whereby event hosts are developing and organising more events and formats, which allow the general public to participate alongside elite athletes on a regular basis. These events not only promote tourism and drive economic impact, but also contribute towards the objective of many cities to improve and promote healthy and active lifestyles”, said Kropielnicki.

Past highlights from previous editions of the MPA conference include analyses on China and India, as well as in-depth presentations on industry trends, highlights, and case studies.

For more information on MPA, visit massparticipationasia.com.

About Mass Participation Asia

Mass Participation Asia (MPA) is Asia’s only mass participation conference with key objectives of fostering collaboration and driving best practice.

Into its third edition, MPA returns to Singapore in December 2018 for its third edition, themed “Engage, Evolve & Excel” where delegates can expect a host of curated speakers, content and networking opportunities. For more information, visit massparticipationasia.com.

About Sportcal

Sportcal is a world-leading provider of sports market intelligence, supplying data and expert analysis through its independent daily news service, intelligence centres, bespoke research, event studies and Insight magazine. It serves as a vital daily tool for executives in sports marketing, sponsorship, rights-owning bodies, media, government and event management. Sportcal boasts the most experienced editorial team across the global sport industry. Combined with expert in-house analysts, the company supports its clients with critical business decisions, planning of sports events and forecasting future trends.

Sportcal.com features three Intelligence Centres; Sportcal Media, Sportcal Sponsorship and Sportcal Events, providing a holistic overview on the business of sport in one platform. www.sportcal.com

Mass Participation Asia Adds Innovation Showcase and Expo to its 3rd Edition in Singapore

There is no doubt that mass participation events are experiencing pivotal times as they embrace technology and innovation. The rise of AI and product development has led to enhanced event experiences, helped to ease the role of organisers, and most importantly, provide better and safer participation.

From inventions that help athletes train all year round and seamlessly track their progress to ones that enable blind runners to compete, to those that help shape participants’ (and their fans’) experiences  as well as innovations that look to provide athletes with the most accurate data to help them go faster, we are witnessing every facet of the industry attempting to improve and evolve with the times.

While innovation continues to take place on a daily basis, not every idea or concept receives the attention of decision makers or customers in the industry. Recognising this, Mass Participation Asia (MPA) will be adding an Innovation Showcase and Expo (ISE) to its 2018 edition in Singapore.

The ISE is the perfect opportunity for innovators from both within and beyond mass participation to get discovered, get feedback, and showcase their product, service, or new development to the right target audience. What’s more, ISE participants will be given the opportunity to present their showcase in 10-minute segments onstage at the conference on 10 and 11 December 2018.

There are only five slots available at the inaugural ISE and only shortlisted innovations will be selected to present at MPA. For more information and to register your interest, please sign up HERE.

Mass Participation Asia Announces Partnership with MYLAPS

Mass Participation Asia Announces Partnership with MYLAPS

Timing giants come onboard as the Official Timing Partner at MPA.

SINGAPORE (27 June 2018) – MYLAPS, renowned for their global timing expertise will be integrating their annual conference with the upcoming Mass Participation Asia (MPA), the region’s only conference dedicated to facilitating collaboration and best practice in the mass participation sports industry.

MYLAPS is the second partnership announced by MPA in the span of two weeks, joining America’s leading running trade organisation, RunningUSA. The partnership will not only recognise MYLAPS as the conference’s Official Timing Partner but also include their presentations as part of the two-day programme on 10-11 December 2018 at the Hilton Singapore.

“There is no doubt that our organisations share many synergies and as industry leaders, we are excited to be able to present some amazing findings from decades of experience that will hopefully facilitate the growth of mass participation in Asia,” said Chris Robb, Founder & CEO of MPA.

MYLAPS will be joining a burgeoning list of impressive names set to present at MPA including McLaren Group, parkrun, Octagon, and ACTIVE Network amongst others.

“MYLAPS is very excited to be able to partner with Mass Participation Asia moving forward. Chris and his team have created a platform that allows industry stakeholders to connect and collaborate on both the opportunities and common challenges throughout the industry. The annual MPA conference provides a great venue for all of us to share experiences, gain knowledge, and develop new ideas to continue to improve mass participation events throughout the region”, said Scott Friderichs, General Manager of MYLAPS Asia.

For more information on MPA, visit massparticipationasia.com.

About Mass Participation Asia

Mass Participation Asia (MPA) returns to Singapore in December 2018 for its third edition. Once again, delegates can expect a host of curated speakers, content and networking opportunities in an effort to foster collaboration and drive best practice across the mass participation industry. For more information, visit massparticipationasia.com.

About MYLAPS

MYLAPS helps athletes, timers and events to create the ultimate sports experience for participants, followers and sponsors. Every year, MYLAPS captures the performance of over 20 million people all over the world. And turns their data into insights, progress and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and Hong Kong Marathon to countless local events around the corner.

More info on www.mylaps.com.

 

Mass Participation Asia Announces Partnership with Running USA

 

Mass Participation Asia Announces Partnership with Running USA

Industry leaders to join forces in a continued effort to foster collaboration and drive best practice in the recreational running industry in Asia; Registration opens next week for MPA’s third annual conference in Singapore

 

SINGAPORE (12 June 2018) – Mass Participation Asia (MPA), the region’s only conference dedicated to the education and unity of the mass participation sports industry, is pleased to announce a new partnership with Running USA, the trade organization for the sport of running in the United States.

On Monday, 18 June, MPA opens registration for its third annual conference, which will be held in Singapore on 10-11 December 2018, a day after the iconic Singapore Marathon (learn more). This will be the second time the event will be hosted in Singapore.

In its first two years, MPA was attended by over 300 delegates and 90 speakers from 16 countries. MPA is led by Chris Robb, an industry veteran of the endurance sports space who founded the conference with the goal of facilitating collaboration and driving best practices within the mass participation industry. Robb also recently featured as a keynote speaker at Running USA 2018 in Austin, Texas.

“My tremendous experience in Bangkok last winter and our ongoing collaboration with Chris Robb have made this partnership possible, and we believe it can be extremely beneficial for both MPA and Running USA,” said Christine Bowen, Vice President of Programming, Operations, and Partnerships at Running USA on her experience at MPA 2017. “Our stateside running industry has so much to share in terms of education and best practices and we want to encourage our members to learn from and support their global counterparts.”

You can read more about Bowen’s experience at MPA and global market trendlines. She will serve as a member of the advisory committee for the 2018 MPA event.

Robb was a keynote speaker at Running USA 2018 in Austin, Texas and is a veteran of the global endurance sports space.

“Mass Participation Asia is delighted to partner with Running USA to provide the opportunity for delegates to learn from the vastly experienced American Industry. I loved the experience of attending and speaking at Running USA in Austin and was delighted to discover such a spirit of sharing and collaboration across the industry which is one of my goals for MPA.”

Under the partnership, Running USA will support programming efforts for the 2018 MPA conference on the topics of sponsorship and marketing, the two organizations will collaborate on a comparative research study. For more information, visit massparticipationasia.com.

 

About Mass Participation Asia

Mass Participation Asia (MPA) returns to Singapore in December 2018 for its third edition. Once again, delegates can expect a host of curated speakers, content and networking opportunities in an effort to foster collaboration and drive best practice across the mass participation industry. For more information, visit massparticipationasia.com.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org.