Founder and Managing Director, Procam International
Anil Singh is the founder and Managing Director of Procam International – the company that promotes the iconic Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, TCS World 10k Bengaluru and the Tata Steel Kolkata 25k. Anil, a national level athlete himself, has led Procam to build a proud legacy of sporting assets of an international scale and pedigree – these include The Mahindra World Open Squash, The World Body Building Championships, WWE India to name a few.
This March, Anil and Procam scored another notable achievement – seeding a global sport from India. The Nexa P1 Powerboat Indian Grand Prix of the Seas was P1’s first world championship. The best powerboat pilots in the world congregated in Mumbai’s Marine Drive to race while lakhs of citizens filled the promenade for 3 days of the race weekend to witness the birth of a new paradigm in sport.
The Nexa P1 Powerboat grand prix has been credited with some notable firsts that includes the world’s first course on water (a physical track created on water) CLOSE TO SHORE RACING in an affordable race-ready powerboat that will exponentially expand the appeal of the sport beyond those at the top of the economic pyramid. A LIVE telecast of the racesaugmented for the first time in India by a genuine second screen experience (gamified race in real time on every mobile smart phone). Lastly creating a global structure and format specifically designed to ensure the sport stands the test of time.
Anil’s strategy is to position P1 Powerboat in the middle of the Grid is primarily designed to combat Elitism, without compromising the aspirational aspect, perception and positioning of the Sport. Anil’s success is built on 4 factors. An evolved roadmap with clear strategy for each property, an extra-ordinary surround for the marketing dollar, supreme accountability and inclusiveness.
Having founded India’s first pure-play sports promotion company, Anil is an authority when it comes to the business of brand sponsorships in sports. The last 28 years have seen Procam forging successful partnerships with over 200 Indian and multinational brands across its sporting properties.
The social impact of Procam’s sporting endeavors is unrivalled. The distance running events have helped over 700 non-profits raise over Rs 350 crores (55 million USD), making it India’s largest platform for charity. The Joy of Water foundation is another unprecedented initiative launched recently under the P1 Powerboat India aegis to bring young citizens together to help clean our beaches and to set up a local citizen-led structure.