CEO, Action X
Arthur Lin, a former Company Commander in Singapore’s Special Operations Task Force, left his decade-long job in the Singapore Armed Forces (SAF) to establish his own sports entertainment company, Action X, in 2013. Arthur is a graduate of the highly coveted US Rangers School in 2011. His military experience saw him being the Security Commander and Intelligence Officer for Singapore’s first ever combat outpost for Weapon Locating Radar, Operation Enduring Freedom and War on Terrorism in Tarin Kowt, Uruzgan. Security was always a key focus during his time in SAF where Arthur oversaw counter-terrorist and counter-assault operations for major national and international events. He has since focused this specialisation into the running of his business.
Having pulled off 42 successful running events around the world, Arthur shows no signs of slowing down with growing his company and brand, Run For Your Lives, a themed run that has participants assuming the role of a Survivor or Infected in a Zombie Apocalypse-set 5KM obstacle course. Known to be resilient with great foresight, Arthur is working on establishing a strong market foundation in China with the development of several unique themed running events for the masses.
Through innovation, Action X hopes to revolutionise the sports entertainment landscape with the simple goal of creating happiness for people.