Cameron Richards

CEO, CPR Vision Management

Cameron, is a global marketer with over 20 years’ experience in CRM, Digital and Loyalty Marketing.  He is the founder and Chief Executive Officer of CPR Vision – APAC’s Leading CRM, Digital & Loyalty Agency and 5 x Winner of the CRM & Loyalty Agency of the Year.

Cameron has been heavily engaged in building global brands and is a seasoned speaker at many regional digital / data conferences in South East Asia. Cameron was also shortlisted for the Entrepreneur of the Year Awards that honors Singapore’s Top performers.

Fast forward to today, CPR Vision is an established player with a 17-year track record and experience and is recognised as a trusted partner & leading choice for some of the world’s largest brands across Asia, Europe and Australia.

CPR Vision is also part of the world’s largest communications group – WPP who acquired a minority stake in 2013.

CPR is a data driven transformation business that seamlessly brings together Technology, Strategy and Creative to deliver exceptional customer experiences for clients that include L’Oreal, Lancôme,  IWC, Adidas, Fairmont Hotels, LG, Raffles, KFC, Ascott, TaylorMade, Heineken, Tiger Beer, BAYER & Mercedes to name a few.

Cameron’s competitive spirit and drive is evident in both his business and personal life, he has represented Singapore & won the World Championships at the Largest Adventure/Endurance Race presented by ‘National Geographic’.

CPR Vision has also been nominated as one of the 25 best companies to work for in Asia.