Chris Robb

Founder & CEO, Mass Participation Asia

A 30-year veteran of the mass participation sports events industry, Chris was born in Zimbabwe where he grew up on a farm he organized his first fun run at the age of 16 to help raise funds for the resurfacing of his school “cinder” athletics track.

From there, he moved to University in South Africa where he cut his teeth in the industry and spent as much time organising and working on events, like the world famous Comrades marathon and South African Marathon Championships as he did studying for his Bachelor of Commerce and Bachelor of Agricultural Management Degrees.

After leaving university he spent four years traveling through Europe, America, Asia and Australia before settling in Sydney in 1989 where he founded Spectrum Worldwide.

One of his career highlights came in the year 2000 when Chris worked on the Sydney Olympics as the Road Events Supervisor.

In 2002 he expanded the business to Singapore to deliver the inaugural JP Morgan Corporate Challenge. Spectrum Worldwide now delivers some of the regions largest mass participation sports events including the Standard Chartered Marathon Singapore (55,000) runners and the Cycle Asia network of events that attracts nearly 25,000 cyclists to events in Singapore, Malaysia, Philippines and Australia.

Chris sold Spectrum Worldwide to IRONMAN in 2016 and is now the CEO of Mass Participation Asia, an annual conference for stakeholders across the mass participation sports industry to get together with the objective of fostering collaboration and driving best practices.

Today, Chris provides consulting services to events, brands, and governments on top of creating mass participation IP. He is also an avid presenter at conferences and provides mentorship to other business owners and entrepreneurs through the renowned accelerator programme, Key Person of Influence. Business aside, Chris is an advisory board member of Free to Shine, a Cambodian charity that helps prevent sex trafficking of young girls.

Chris is passionate about all sports, especially cycling and running and the fact that he has taken part in so many events as a participant gives him a unique insight into what his customers want.

There are very few people with Chris’s depth and breadth of knowledge in the mass participation sports industry.