Independent Sports & Outdoor Industry Brand Builder,
David Murphy is a creative, enterprising, effective team leader with more than 25 years of experience in the combined performance athletic and outdoor sports industries.
Through his years working with various brands and agencies, David carries a unique skill set, from developing integrated global business marketing strategies, brand advertising campaigns, athlete and event partnership programs, brand asset plans and event activation, agency relationship management, and successful go-to-market activation plans to support innovative new product launches.
Between October 2014-2015, David was the Consulting Project Manager for the Boston Athletic Association, launching a new experiential retail concept near the Boston Marathon course in celebration of the world’s oldest annual marathon.
David had also worked with major sporting brands such as The North Face, Sugoi, Meaty Design and adidas.