Eitan Hefetz

CEO, Pic2Go

Eitan is the Co-Founder and CEO of Pic2Go Ltd.

Pic2Go develops innovative Race Photography and Finisher Experience Sharing solutions for Endurance Events and Sponsors – driving participants to share their race-experience through branded photos, videos (and more) while amplifying sponsors’ engagement and social reach.

Supported by a growing network of partners – Pic2Go solutions are used by hundreds of endurance events each year in more than 40 countries. Among the sponsors using Pic2Go are – Samsung, BII Maybank, 2XU , Nestle-Milo, Adidas, Nike, Vodafone and many others.

Eitan is a technology and business entrepreneur, passionate about connecting real-life experiences with the online world.

Under his management – Pic2Go is now making massive investment in new technologies offering innovative ways for race participants to track and share their experience, including: Pic2Go Performance Photos, Performance-Videos, RunPage, FlyThrough and more.

Before launching Pic2Go at 2010, Eitan spent 15 years as a high-tech professional, holding different software development and product-strategy management roles in SAP, Intel and Commtouch in Israel.