Fiona Green

Director, Winners FDD Ltd

Fiona Green has operated in the sports industry for over 30 years including 3 years in the US during the 1994 FIFA World Cup and 3 in Switzerland.  Her vast experience has predominantly been agency-side representing rightsholders in sponsorship, TV rights and merchandise/licensing.

Now a CRM and BI practitioner, Fiona applies her knowledge of this area to her inherent understanding of a rightsholder’s business model and objectives (both in participation growth and revenue generation) to help drive her client’s businesses. Her favourite CRM discussion at the moment is around the relationship between participation and sustainable business growth, demonstrating the link between the two.

She recently published a book with Routledge, leading global management and academic book publishers, that’s now available on Amazon and other online stores – Winning with Data: CRM and Analytics for the Business of Sports.  The book has now been nominated for the Best Business Book of the Year award.

Fiona runs a Sports CRM and Business Intelligence group on LinkedIn that encourages knowledge-sharing and debate and invites all MPA attendees to join here (