James Robinson

CCO, Limelight Sports

James Robinson is the Chief Commercial Officer at Limelight Sports, the agency for the Active World.  He has worked extensively in the participation sports sector and has headed up organisations on both the rights holders and agency sectors. He has been responsible for over 200 international events across triathlon, cycling, running and open water swimming.

Up until 2009, Robinson was Director for International Marketing and Sales at SportFive in Hamburg before joining Lagardere Sports as Commercial Director where he Directed the World Triathlon Series. He then spent 5 years at WME-IMG initially as Managing Director, Mass Participation Sports EMEA before assuming the position of Global Head of Mass Participation Sports. In this role he oversaw over 60 annual events and was responsible for the creation and implementation of the agency’s global strategy for mass participation sports.