Director, Infinitus Productions
With more than 10 years of event conceptualisation and management experience in Singapore, Jeffrey Foo, 44, Director of Infinitus Productions Pte Ltd, is certainly no stranger to the sports and lifestyle events scene.
Taking the first leap into the industry in 2005, Jeffrey started with sports management that pioneered numerous sporting events in Singapore, with a 360 integrated approach involving event conceptualization and planning, sports marketing and management.
An accomplished endurance athlete who has taken part in six Ironman races and multiple marathons across the world, Jeffrey’s growing experience and expertise in the industry also motivated him to form Integrated Sports Solutions Pte Ltd (iSports), a company that specialises in timing solutions for sporting events in 2009.
Steadily gaining regard for his work, Jeffrey entered the mammoth Chinese market with the marquee corporate running event, the J.P Morgan Corporate Challenge. His success at this event led him to take on the Nike Run in two big cities, Guangzhou and Shanghai.
In 2013, Jeffrey founded Infinitus Productions Pte Ltd that specialises in mass sporting and lifestyle events. His determination in turning his passion into work saw the successful conceptualisation and organisation of the ILLUMI RUN Singapore, a first-of-its-kind fun party run in Asia. The sold-out event saw 10,000 participants run through various themed music zones while being splashed with neon glow paint enroute. Since 2014, Infinitus has reached out to Asia to regionalise the ILLUMI RUN.
Following the success of ILLUMI RUN, Infinitus Productions achieved yet another milestone by introducing ILLUMI NATION in 2014, Asia’s first massive glow-in-the-dark paint party, featuring the world’s biggest DJs and fast establishing itself as the coolest neon music party in town.
Infinitus Productions continues to provide an unparalleled service of event management with signature events such as J.P. Morgan Corporate Challenge, NTUC Income Run 350, Mizuno Ekiden Race, KM Duathlon, UOB Heartbeat Run, The Straits Times Run, GE Women’s Run and SGX Bull Run in Singapore while creating their original unique events regionally.