CEO & Co-Founder, Altec Experiencias Deportivas
Joel is passionate about the sports and technology industry. He has been a runner all of his life and was a High School and College Track and Field athlete. Joel has worked with endurance events throughout the United States and Mexico due to his strategic location in Tijuana (right at the border between USA and Mexico).
His career started at only 20 years old while still in college by co-founding Protime along with his father, it was the first timing and results company in the region. Five years later he co-founded Altec Experiencias Deportivas, a company that holds exclusivity partnerships with eventbaxx, RockTheSport, and Pic2Go for all of Mexico. Joel works to help his clients leverage their sponsorship and brand recognition through Altec’s technology stack. Some of their clients include Coca-Cola, The Home Depot, HEB, Telcel and local governments.
Altec just launched the Running Innovation Summit in October, this collaborative conference is aimed to help Mexican Race Directors incorporate technology into their races and add different revenue streams by utilizes these platforms. The inaugural conference hosted top-level speakers from the industry representing Mexico, the United States, and Germany.