CEO, APAC, GroupM Content
Josh is the CEO for GroupM’s Content division across the APAC region. The business operates across 16 markets and comprises the largest network of brand-focused content agency businesses (embedded within the GroupM media management agencies) in the Asia Pacific region with over 300 dedicated specialists developing content strategy, production, measurement, optimization and integration for some of the world’s largest advertisers and brands – including Unilever, P&G, PepsiCo, Colgate and Ford, as well as many others.
He also oversees the Group’s Content Investment (GroupM Entertainment) and Rights Representation businesses (ESP Properties), both of which have been formed in the last 3-4 years in growing response to the Group’s interest in getting better access to premium content and inventory to benefit client and audience needs.
Before joining GroupM Josh spent 10 years working at PepsiCo International in various regional Brand Marketing roles and has lived and worked in Bangkok, Singapore, Sydney, Manila and Hong Kong.