Masami Sato

Director, B1G1

A Japanese native, Masami’s career has followed her diverse talent and extensive skills having been a teacher, translator, health consultant, natural food chef (and a farmer!), author and entrepreneur.

Since 2001, she has founded and run commercial enterprises all aiming to transform the way businesses are operated today – to create positive social change through everyday business activities.

By taking a completely new look at the power of connection and giving, Masami founded Buy1GIVE1 (B1G1) in 2007. Today, B1G1 works with more than 1,300 businesses that support hundreds of giving projects from 30+ countries.

B1G1’s SME business members have created more than 68 million giving impacts to date.

Masami brings a new, almost upside-down strategy to everything she does. She has authored two books, ‘JOY – The gift of acceptance, trust and love’ and ‘ONE – Sharing the joy of giving’. She is also a popular public speaker and has been invited to various TV and radio interviews.