Sam Middlehurst

Co-Founder & Director, The Music Run

Sam is the Co-Founder of Fresh Events, creators and owners of The Music Run™.

A reformed management consultant, Sam and his two partners launched Fresh Events in 2013 on the back of a vision to create the event zeitgeist of our time.

We create, license and operate extraordinary global event brands that put the participant experience at the heart and inspire participation in active living.

The Music Run™ is Fresh Events’ first event expression, and Sam has lead the commercial expansion following an east to west growth strategy. In just 3 years The Music Run™ has brought the beat at 20 events in 14 cities across 10 countries making it one of the fastest growing events in the mass participation space. With further global expansion planned for 2017, the word is spreading and people are joining the global tour to run, dance and party!